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In this document you will find the specifications for six ad hoc surveys. These six examples comprise three consumer quantitative, one consumer qualitative and two business to business research projects (including one web survey).
PROJECT 1 Usage and Attitude Study - Chocolate Confectionery Product PROJECT 2 Tracking Study - Washing Powders PROJECT 3 Computer Assisted Ad. Pre-Test PROJECT 4 Group Discussions – Retail Banking Services PROJECT 5 Customer Satisfaction Survey Using the Web PROJECT 6 Business to Business Survey on Desktop Computers
We would like you to provide us with quotations for these projects. If any lie outside your normal type of business, just leave them blank - but please complete as many as possible, giving the real commercial prices you would charge to clients in your country based on a normal cost calculation.
PROJECT 1 Usage and Attitude Study - Chocolate Confectionery Product
Specifications To be interviewed: 500 regular users of the product (67% penetration) Main Interview to last 25 minutes on average, no big spread in time Questionnaire will be provided by client. The main interview includes one attitude battery question comprising 10 items to be applied to each of three brands, using a 5-point agree / disagree scale 2 open-ended questions to be coded at the analysis stage. Agency to develop code frame. Remainder precoded (30 question units – ie 30 in total, including any dependent questions) Research institute to take the study to computer print out stage (120 computer tables). Two full sets of tabulations required with headings in English.
Additional information Screening interviews 5 minute screening interview – short screening plus demographics Non-interlocking quota controls by sex (2) age (4) and economic status (3)
Interviewers for face-to-face in home At least 50 interviewers should do the face-to-face interviews Interviewers to receive written instructions prepared by the agency
Sampling Quote for the sampling method that is most commonly used in your country (nationally representative or urban areas) Face-to-face in central locations in 3 different cities
A. Which of the following methods does your agency offer to clients to conduct this survey? For each method offered to clients: B. How often does your agency conduct this type of study in this way? C. What would be the price? Provide prices in your own local currency and excl. VAT
What would be the price of a written report (6 copies) of about 45 pages in your own language? Provide price in your own local currency and excl. VAT
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Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... .........................................................................................................................................................
PROJECT 2 Tracking Study - Washing Powders
Specifications To be interviewed: 1,000 female housewives aged 18-65. 50 interviews for each of 20 consecutive weeks (N=50x20) Non-interlocking quota controls by age (2) and economic status (2) for each week’s interviews
Questionnaire will be provided by client: All respondents to be asked product field usage, brand purchase questions plus demographics - 12 minute interview.
Those who have "ever tried" brand `X'
(N = 670) also asked 10 item brand image battery for each of three
brands (Does image item apply/not apply in each case) plus ad. recall
questions - adds a further 8 minutes to length of interview with these
respondents. 2 open-ended questions (recall of ad. contents) to be coded at the analysis stage. Agency to develop code frame. All other questions precoded.
Reporting requirements: During data collection: Top line results (20 computer tables) after each period of 4 weeks (5 reporting moments), no written report. For total sample after 20 weeks: analysis by normal demographics (150 computer tables).Two full sets of tabulations required with headings in English. Price to include 6 copies of a written report of about 45 pages in your own language.
Additional information Sampling Quote for the sampling method that is most common used in your country (nationally representative or urban areas) Survey must be an Ad-hoc survey, not part of an omnibus Interviewers/respondents to receive written instructions prepared by the agency.
A. Which of the following methods does your agency offer to clients to conduct this survey? For each method offered to clients: B. How often does your agency conduct this type of study in this way? C. What would be the price? Provide prices in your own local currency and excl. VAT
Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... PROJECT 3 Computer Assisted Ad. Pre-Test
Specifications Representative quota sample of 300 computer assisted interviews with adults aged 18-65 divided into three matched sub-samples of 100 respondents who are regular users of the product (product has 67% penetration among both men and women). Central location interviews in one city. Non-interlocking quota controls to be set for each sub-sample of 100 for sex, age and socio-economic groups (8 cells).
Respondents in each sub-sample of 100 to be shown four commercials on computer screen, including one of three test advertisements. 10 minute interview covering recall of brand names, three image scale questions and one open-ended question. Client will provide questionnaire. Interviewers to receive written instructions prepared by the agency.
Computer printout required comparing the three test ads. (60 tables in all) but no written report.
A. Does your agency offer this type of study to clients? If Yes: B. How often does your agency conduct this type of study? C. What would be the price? Provide the price in your own local currency and excl. VAT
Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... .........................................................................................................................................................
PROJECT 4 Group Discussions – Retail Banking Services
4 group discussions with regular users of specified banking services 2 groups with men only and 2 groups with women only - with a target of 8 people participating in each group. 2 groups to be conducted in each of 2 cities/communities. 2 groups (1 male & 1 female) with respondents aged 25-34 years and 2 with respondents aged 35-44 years. Discussions of a generally exploratory nature using a topic guide prepared by the research agency from the client's list of areas to be covered Each group to last approximately two hours Groups to be held in a research facility with closed circuit TV viewing for clients, within easy travelling distance for respondents All groups to be conducted by the same moderator, who will also debrief the client and write the report. Allow for two client/research institute meetings at the institute's offices to set up the study Summary report (6 copies in your own language) of about 40 pages, including some 10 pages of verbatims Audio cassette tapes (but not transcripts) of the discussions to be made available to the client
A. Does your agency offer this type of study to clients? If Yes: B. How often does your agency conduct this type of study? C. What would be the price? Provide the price in your own local currency and excl. VAT
Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... PROJECT 5 Customer Satisfaction Survey Using the Web
A worldwide survey with business executives responsible for purchasing computer software for their companies. Interviews to be conducted in English. Client will provide questionnaire. Respondents are existing customers of the client who will provide a sample list of 2,000 names and e-mail addresses from which the sample is to be drawn. Questionnaire will take about 8 minutes to complete including one open-ended question. Client will provide code fame for open ended question. Research agency to programme the questionnaire and organize hosting of the online survey. Respondents will be asked to go to a special web page and access a copy of the questionnaire using a unique password to be allocated to each potential respondent. Two copies of the computer tabulations to be provided (60 computer tables). Summary report (6 copies in English) of about 40 pages.
A. Does your agency offer this type of study to clients? If Yes: B. How often does your agency conduct this type of study? C. What would be the price for 200 and 300 completed interviews? Provide the price in your own local currency and excl. VAT
Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... .........................................................................................................................................................
PROJECT 6 Business to Business Survey on Desktop Computers
Interviews to be completed by telephone with 200 executives who have responsibility for authorising purchase/acquisition of desktop computers. Sample list to be supplied by the client (assuming a 10% response rate). All interviews to be conducted by calling respondents at their place of work Interview lasts 15 minutes. Client will provide questionnaire. Questionnaire mainly precoded but allow for two open-ended questions which will need to be coded and analyzed. Two copies of the computer tabulations to be provided (60 computer tables) Written report of about 40 pages to be prepared by the research institute in your own language. 6 copies of written report required.
A. Does your agency offer this type of study to clients? If Yes: B. How often does your agency conduct this type of study? C. What would be the price for this study? Provide the price in your own local currency and excl. VAT
Please type in any other comments you would like to make about this quotation ......................................................................................................................................................... ......................................................................................................................................................... ......................................................................................................................................................... .........................................................................................................................................................
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